Memorandum Assignment Example | Topics and Well Written Essays - 750 words - 2

Memorandum - Assignment Example Unfortunately, after one year of operations in China, the company’s headquarter did not satisfy the Chinese performance according to the objectives that were set (Bartlett, Christopher, Sumatra, and Paul, 23).  Currently, the organization’s domestic demand was declining as well as its stock price. The new chief executive officer faces a big challenge of building a multinational enterprise due to lack of previous management experience.  The CEO should note that the major problem was due to her difference with Chen in the view and management styles of the market. Other major problems were cultural differences and limited international experience. The CEO should curb the above problems by taking cautious analytical procedures that will make the enterprise to perform efficiently and effectively. The CEO should make the following decisions to solve the problems above:   In the concept of globalization, any element of difference in culture should not be traced in any ca se. Embracing culture will create a platform of togetherness. This will be depicted by preparing meals of different cultures in the cafà ©.   CEO should seek international experience by attending various global workshops that focus on building leadership skills. This will trigger an element of understanding the international appropriately thus doing serious business in the cafà ©. Recommendations of a number of fundamental changes to Levendary Cafà ©Ã¢â‚¬â„¢s new that would significantly affect Levendary’s relationship with Louis Chen, their future growth and expansion prospects in China, and the interrelationship that exists between their Chinese subsidiary and their Denver corporate headquarters. In the beginning, former CEO Howard Leventhal granted great latitude to Chen for their expansion into the Chinese marketplace (Bartlett, Christopher, Sumantra, and Paul, 57).

Strategic Issues and Solutions Assignment Example | Topics and Well Written Essays - 750 words

Strategic Issues and Solutions - Assignment Example If the client does not give access to every section- it usually turns down the offer. There are few traditional limitation were observed between the Crispin and the Burger Kind in 2004. The partner's pitched a plan for turning the packaging and tray liners into ad vehicles and changing the doors and parking lot signs before they ever pitched an ad idea. Then at MINI, and now VW, the agency has been creating a line of innovative gear for owners. For a brewing company Molson, they asked to spend $1 million retooling its bottling plant just for putting labels on bottles for Crispin just for using it as canvas for advertising along with some funny pickup lines. One recent decision that could potentially threat the company is of moving creative chief Bogusky, Keller, also 70 other staff to Boulder, Colo., in year 2008. So with many key creative staffers 2,000 miles away, the agency's ecosystem could loosen a bit. It gained popularity by working with major companies like BMW MINI and Truth in 1990 and 2000. The company used best Virtual marketing techniques, as used for Burger King's subservient chicken campaign (check this website- www.subservientchicken.com).It is also a member of MDC Partners (MDCA) which s a provider of marketing communications services to customers worldwide. In November 2007, MDC is raising its share from 49 per cent to 77 per cent. As it is one of the largest Advertising Company it has more than 650 employees which is one of the strength of this company. They are able to provide with innovative and creative advertising which makes them stand out in the advertising world. They have a diversify list of clients which makes them globally very popular. In 2006 the Crispin Porter & Bogusky got introduced in UK for the first time with Burger King. Weaknesses: The company is known for its creativity and has become renowned worldwide and in America for its best work. But still the power lies with the client. Furthermore, the ideas which the company comes up can be easily publicly traded in the market. Opportunities If company's clients are ready to put their accounts up for reviewing regularly, it can be known as one of the opportunity undoubtedly. The employees who are committed to their work and spend all their time to come up with the most creative and flawless idea for an ad- it surely is an opportunity for the company to flourish. Which makes everyone feels that they need advertising. Threats The world of advertising has now become highly saturated; there are trillions of companies to choose from. The threat of loosing clients is always hanging over every company as well as this company too. If Client ask the company to generate idea for the product or service and than they say 'we didn't like the idea'; so there is also a possibility that they can steal the ideas and make the ad on their own. The new agencies are always a threat as may try to copy the style of Crispin Porter+ Bogusky. Recommendations: Try to attract more clients and maintain the brand equity of Crispin Porter+ Bogusky maintain. Try to come up with nice strategic contracts which effectively lock new and existing clients with